Fragranced skin care products can provide added benefits over unfragranced products. But all fragrances aren't created equal.1-3

JOHNSON'S® follows the highest standards in the industry to create products with beneficial fragrances.4-8

Purposeful fragrances have been shown to improve calmness and reduce stress in parents and babies.3,9,10 Some of the benefits of these fragrances include:

  • Helping mothers and babies bond2
  • Lowering cortisol levels and extending time spent in deep sleep9
  • Promoting calmness and stress reduction3,9
  • Improving alertness and mood3,11

In addition, fragrance creates a direct connection to memory and emotion, suggesting it may have implications for infant development. Even before birth, scent has impact on future social development. Babies attach meaning to familiar scents within the first hours after birth. 2,12,13

However, there are concerns that some fragrances may cause sensitization and allergic reactions. International organizations provide guidance to fragrance formulators and users to aid in minimizing the potential of skin sensitization and allergic reactions to products. JOHNSON'S® takes this guidance a step further, following the highest standards in the industry.4-8,14

Every JOHNSON'S® Baby product is designed to meet or exceed the top internationally recognized regulatory standards for baby products. The gentle fragrances in these products are free of fragrance allergens* to minimize potential skin sensitization and allergic reactions. And all JOHNSON'S® products and ingredients have passed a 5-level safety assurance process.4-8,15

JOHNSON'S® products include gentle scents in many of our products to encourage increased touching and bonding. The new JOHNSON'S® cottontouch® fragrance was developed with the help of expert perfumers, global evaluators, and safety experts, and was tested and highly rated by thousands of parents around the world. It is the first global fragrance in the JOHNSON'S® portfolio that has been created to elicit positive emotions, such as joy. Moms reported that the fragrance significantly intensified their feelings of joy and pleasure during bath time. Research found positive expressions between mothers and babies during bath time increased and the overall bath experience was enhanced. 6,14,16-19

Not all fragrances are created equal. JOHNSON'S® uses gentle scents and formulates their products so they are unlikely to irritate skin or cause an allergic reaction.4,14

*List of fragrance allergens as identified by the Scientific Committee on Consumer Safety of the European Commission, 2012.6


1. White-Traut R, Watanabe K, Wiegand B, et al. Behavioral and neurohormonal responses of mothers and their children during two bath conditions. Poster presented at: University of Illinois at Chicago College of Nursing. 2004.
2. Sullivan R, Taborsky-Barba S, Mendoza R, et al. Olfactory classical conditioning in neonates. Pediatrics. 1991;87(4):511-518.
3, Weber S, Heuberger E. The impact of natural odors on affective states in humans. Chem Senses. 2008;33:441-447.
4. Johnson & Johnson Consumer Inc. Updated October 1, 2021. Accessed on: 12 October 2022.
5. Data on File 1, Johnson & Johnson Consumer Inc. (UL Palette Screening Report. May 2016).
6. European Commission. Opinion on fragrance allergens in cosmetic products. Available at: Accessed on: 12 October 2022.
7. Bundesinstitut für Risikobewertung. The German federal risk assessment (BfR). Accessed on: 12 October 2022.
8. Field T, Field T, Cullen C, et al. Lavender bath oil reduces stress and crying and enhances sleep in very young infants. Early Hum Dev. 2008;84(6):399-401.
9. Mizugaki S, Maehara Y, Okanoya K, et al. The power of an infant’s smile: maternal physiological responses to infant emotional expressions. PLoS One. 2015;10(6):1-12.
10. Chen D, Dalton P. The effect of emotion and personality on olfactory perception. Chem Senses. 2005;30:345-351.
11. Kivity S, Ortega-Hernandez OD, Shoenfeld Y. Olfaction—a window to the mind. Isr Med Assoc J. 2009;11(4):238-243.
12. Herz R. A naturalistic analysis of autobiographical memories triggered by olfactory visual and auditory stimuli. Chem Senses. 2004;29(3):217-224.
13. Data on File 2, Johnson & Johnson Consumer Inc. (Fragrance Fact Sheet).
14. Data on File 3, Johnson & Johnson Consumer Inc. (CottonTouch Global HUT APR).
15. Data on File 4, Johnson & Johnson Consumer Inc. (CottonTouch Overview for Cotton).
16. Data on File 5, Johnson & Johnson Consumer Inc. (IHUT Behavioral Testing).
17. Data on File 6, Johnson & Johnson Consumer Inc. (CottonTouch SIUT Summaries).


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