Softness you have never experienced before

Sensitive newborn skin deserves only the softest touch. JOHNSON’S® cottontouch® products are designed for zero irritation. Made with purposeful ingredients like natural cotton to ensure the sensitive care for newborn. The entire range has a unique, joyful fragrance that has been researched & designed. Ultra-mild and perfectly pH balanced for newborn’s sensitive skin, JOHNSON’S® cottontouch® products are clinically proven to help support baby’s naturally developing skin microbiome.

JOHNSON’S® cottontouch® is the way to care for newborn's sensitive skin


Why Cotton?

Cotton is soft, naturally derived ingredient that is gentle on skin. It is comfortable, and hypoallergenic. Aesthetically pleasing, aids in driving touch, our JOHNSON'S® cottontouch® products’ lightweight feel enhances mother-baby bonding.

The New Johnson's Cottontouch - Soft & Gentle as Cotton


JOHNSON'S® cottontouch® Products

JOHNSON'S® cottontouch® newborn head-to-toe bath

JOHNSON'S® cottontouch® newborn head-to-toe bath has a velvety light lather that rinses easily and leaves behind no residue. It is developed withHydrophobically Modified Polymer Technology cleanser for gentlest cleansing. The product is designed to leave baby’s skin clean and touchably soft.

JOHNSON'S® cottontouch® newborn lotion

JOHNSON'S® cottontouch® newborn lotion is ultra-light and fast-absorbing to leave baby’s skin with a clean, breathable feel. It’s easy to apply and keeps baby’s skin moisturized for 24 hours.Adding JOHNSON’S® cottontouch® lotion to the routine was shown to enhance skin barrier lipids

JOHNSON'S® cottontouch® newborn massage oil

JOHNSON'S® cottontouch® newborn massage oil, is enriched with natural oils such as Cottonseed oil, Sunflower oil and Coconut oil. It is specifically designed for newborn’s sensitive skin and is ideal for infant message.

JOHNSON'S® cottontouch® newborn cream

JOHNSON'S® cottontouch® newborn cream is a water-based, ultra-mild, lightweight formula which ensures skin feels instantly hydrated without any stickiness.